Behind the Scenes of Our First League Campaign
At League, our mission is simple: to create intentional, confidence-boosting beauty that feels as good as it looks. With the launch of our very first campaign, we brought that vision to life.
In this exclusive behind-the-scenes look, we’re sharing how our beauty values came to life on set, and what made this shoot one to remember.
We didn’t want a traditional beauty campaign. No overdone makeup. No retouching. Just real beauty in real light.
Inspired by our brand pillars - confidence, care, intention, and integrity - we focused on capturing natural textures, dewy skin, and soft moments that reflect the everyday magic of wearing League.
Shot in a sunlit Melbourne studio, the day began with early call times, fresh coffee, and a glowing lineup of models and creatives.
We kept the look minimal and modern: skin-prepped, eyes bright, lips hydrated. Our League Lip Plumping Serum was the hero of the day applied in both clear and rose shades.
Our League Lip Plumping Serum is powered by hyaluronic acid, anti-aging peptides, and menthol for a refreshing, nourishing, and plumping finish.
Our neutral, chic packaging made it a natural fit on camera, and its cooling metal applicator added an extra moment of indulgence.
Real Moments, Real Confidence
We didn’t chase the perfect shot, instead we captured what real beauty feels like: calm and effortless.
This is just the beginning for League Beauty. We're building more than a beauty line- we're building a movement. Expect more moments, more stories, and more skin-first beauty.